Zee Business: Go local, get an audience #business #management #jobs

#zee business

#

Zee Business: Go local, get an audience

Shuchi Bansal | New Delhi May 05, 2009 12:42 AM IST

Zee Business, the business news channel of the Zee Group, has increased its market share almost 100 per cent in the last one year. Launched in November 2004, it was the country s first Hindi business channel. However, it failed to make a mark. Up until one year ago, the channel lacked direction and a clear positioning. With a market share of approximately 11 per cent, it trailed CNBC, CNBC Awaaz and NDTV Profit by a huge margin.

Last summer, the channel s new business head, Raktim Das, went back to the drawing board to see how he could drive channel viewership. The problems were aplenty. We did not even know who we were talking to. However, what we knew was that business leaders like Ratan Tata or Nandan Nilkeni were not talking to us, says Das.

Step one included defining the core audience and the core positioning of the channel. Since purchasing power was growing in Tier II and III towns, it was decided to focus on small and medium enterprises of up to Rs 100 crore, especially those in the Hindi-speaking markets.

So, the spotlight turned on towns like Moradabad (for its crystal and brass exports), Agra (leather), Ludhiana (wool products and hosiery) and Jaipur (gems and jewellery). To connect with the audience in these towns, Zee Business began organising investor camps.

Zee held 30 such camps where an expert panel talked to people about their financial planning and investment needs. Simultaneously, it launched a hunt for smart investors in these towns who were meant to resolve case studies in financial planning. Selected viewers were shot with their families for an on-air show.

The exercise has been on for the last nine months and has created a huge rapport with the viewers. The grand finale of the contest is yet to be held, says Das. In another ground event, the channel organised discussions on emerging businesses in 10 cities. Result? Its viewership has risen from 11 per cent in March 2008 to 19 per cent in November to 25 per cent between January and March. Das claims Zee Business is now ahead of NDTV Profit and UTVi.





Digital signage software solutions #digital #signage,narrowcasting,captive #indoor #media,retail-tv,broadcast #signage,media #signage,display #monitors,indoor #television,closed


#

SignageStudio Pro

SignageStudio Pro is a Digital Signage presentation builder that`s 100% FREE and cross OS

Powerful presentation builder

The SignageStudio Pro is 100% FREE, cross OS presentation builder like no other, it is at the core the Digital Signage platform. It is where you will spend most of your time building, configuring, controlling and maintaining your complete digital signage platform. And because the SignageStudio plays such a vital role in the success of your final product, we felt we had to deliver an amazing platform which can deliver ease of use without compromising functionality; and that s exactly what we did. Using the Studio application you can create any number of campaigns. The campaign unify a set of timelines which together construct your final display output. Below are some of the key features that are part of the Studio.

Campaign

The campaign is a global configuration which holds your complete digital signage setup. Having the ability to configure multiple campaigns allows you to easily switch your signage players from one configuration to another.

Timeline

A timeline is a visual representation of the sequential play list order of your media resources. A collection of all your timelines make up the final output of your digital signage presentation.

Stations

The Station manager empowers you to remotely control all of the Signage Players. You can reboot, play, stop, update software, get statistics and more. All this from within the comfort of the SignageStudio station manager.

Screen division (zones)

Screen division divide the screen into separate areas (AKA Zones). Areas are assigned a channel number in which you can run independent content. Included in our software is a powerful screen division WYSIWYG editor.

Sequencing

The sequencer is essentially a simple and effective way to serially set the play list order of all the timelines. This is done using simple drag and drop operation.

Scheduler

Set your timelines to play at any day and anytime. Use the schedular to set the exact start and stop times. A graphical interface is used to get a summery of all future playlists and easily resolve conflicts.

Advertising engine

Build your own Advertising network, provide to your customer proof of play, visual analytics and more. Each customer can be managed through the sub-account manager.

Resources

Resources include any media content which loads onto your digital SignagePlayer. These include video, sound, signage components and scenes. Also provided are social network portals that retrieve shared files. These portals include social networks as well as our own built in digital signage social network.

Components

The components include many valuable tools that you can use to enrich your signage presentation. These include RSS News, Stock tickers, RSS Weather, RSS Video Podcasts, HTML component, TV Tuner / Capture card, clocks and more. Components can be used directly on the timeline or within a designer scene.

Scene Editor

The Scene Editor is a canvas where you can mix multiple components and resources. You assign a Scene to one or more screen divisions (also known as zones). The Scene editor is a fully customizable widget editor with built in animation, effects and control of the X / Y coordinates of all the items it holds.

CSS

Set the color and font scheme that s right for you. With our flexible CSS controls you can set the SignageStudio to match your style and preference.

Catalog

A powerful tool that allows you to easily display unlimited number with a common format. The items can be viewed inside any number of catalog
sub-players which include carousals, book flipping, 3D floaters and more.

Multi Language

Select the language of your choice. Both Studio and SignagePlayer applications are multi lingual. Enterprise members can present the application in multiple languages to attract a greater customer base.

Active Digital Signage components

With active digital signage components your SignagePlayer is energized with dynamic live content. Instead of just running static videos and images, you can integrate Live TV, RSS, Weather, Facebook, QR, Twitter, Kiosk builder, Stocks, YouTube and dozens of other cool, live, relevant content that is sure to bring your screens to life.

You can even develop your own custom Digital Signage component using our software development kit (SDK).

What’s your industry?

Open source

Dashboard

live examples, see it in action

product pricing

customers


Zee Business: Go local, get an audience #business #travel

#zee business

#

Zee Business: Go local, get an audience

Shuchi Bansal | New Delhi May 05, 2009 12:42 AM IST

Zee Business, the business news channel of the Zee Group, has increased its market share almost 100 per cent in the last one year. Launched in November 2004, it was the country s first Hindi business channel. However, it failed to make a mark. Up until one year ago, the channel lacked direction and a clear positioning. With a market share of approximately 11 per cent, it trailed CNBC, CNBC Awaaz and NDTV Profit by a huge margin.

Last summer, the channel s new business head, Raktim Das, went back to the drawing board to see how he could drive channel viewership. The problems were aplenty. We did not even know who we were talking to. However, what we knew was that business leaders like Ratan Tata or Nandan Nilkeni were not talking to us, says Das.

Step one included defining the core audience and the core positioning of the channel. Since purchasing power was growing in Tier II and III towns, it was decided to focus on small and medium enterprises of up to Rs 100 crore, especially those in the Hindi-speaking markets.

So, the spotlight turned on towns like Moradabad (for its crystal and brass exports), Agra (leather), Ludhiana (wool products and hosiery) and Jaipur (gems and jewellery). To connect with the audience in these towns, Zee Business began organising investor camps.

Zee held 30 such camps where an expert panel talked to people about their financial planning and investment needs. Simultaneously, it launched a hunt for smart investors in these towns who were meant to resolve case studies in financial planning. Selected viewers were shot with their families for an on-air show.

The exercise has been on for the last nine months and has created a huge rapport with the viewers. The grand finale of the contest is yet to be held, says Das. In another ground event, the channel organised discussions on emerging businesses in 10 cities. Result? Its viewership has risen from 11 per cent in March 2008 to 19 per cent in November to 25 per cent between January and March. Das claims Zee Business is now ahead of NDTV Profit and UTVi.





Zee Business: Go local, get an audience #business #grants #for #women

#zee business

#

Zee Business: Go local, get an audience

Shuchi Bansal | New Delhi May 05, 2009 12:42 AM IST

Zee Business, the business news channel of the Zee Group, has increased its market share almost 100 per cent in the last one year. Launched in November 2004, it was the country s first Hindi business channel. However, it failed to make a mark. Up until one year ago, the channel lacked direction and a clear positioning. With a market share of approximately 11 per cent, it trailed CNBC, CNBC Awaaz and NDTV Profit by a huge margin.

Last summer, the channel s new business head, Raktim Das, went back to the drawing board to see how he could drive channel viewership. The problems were aplenty. We did not even know who we were talking to. However, what we knew was that business leaders like Ratan Tata or Nandan Nilkeni were not talking to us, says Das.

Step one included defining the core audience and the core positioning of the channel. Since purchasing power was growing in Tier II and III towns, it was decided to focus on small and medium enterprises of up to Rs 100 crore, especially those in the Hindi-speaking markets.

So, the spotlight turned on towns like Moradabad (for its crystal and brass exports), Agra (leather), Ludhiana (wool products and hosiery) and Jaipur (gems and jewellery). To connect with the audience in these towns, Zee Business began organising investor camps.

Zee held 30 such camps where an expert panel talked to people about their financial planning and investment needs. Simultaneously, it launched a hunt for smart investors in these towns who were meant to resolve case studies in financial planning. Selected viewers were shot with their families for an on-air show.

The exercise has been on for the last nine months and has created a huge rapport with the viewers. The grand finale of the contest is yet to be held, says Das. In another ground event, the channel organised discussions on emerging businesses in 10 cities. Result? Its viewership has risen from 11 per cent in March 2008 to 19 per cent in November to 25 per cent between January and March. Das claims Zee Business is now ahead of NDTV Profit and UTVi.