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Advancing Victorian Manufacturing is the Victorian Government’s blueprint for growth of manufacturing in Victoria.

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You can do good and make money at the same time. That’s the message from Bessi Graham of The Difference Incubator.

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Victorian Government support is available to businesses experiencing significant rises to gas and electricity costs.

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Home, PartnerRe, business sign.#Business #sign

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A true partner is focused on your goals. First.

As a privately-owned, pure-play reinsurer, PartnerRe gives each client our undivided focus. We have the scale and expertise to meet our clients’ needs across virtually all markets, risks, business lines and products, while we remain small enough to be adaptive and responsive.

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A committed partner listens and builds trust.

Relationships are central to our business. We hold open, honest conversations with our clients to ensure that we understand their challenges. Our goal is to build strong, enduring relationships based on a deep knowledge of our clients’ businesses, so that we can be a more resourceful and relevant risk-discussion partner.

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A strong partner is a reliable partner.

PartnerRe’s technical expertise and focus on clients is backed by a strong balance sheet. Our long-respected, disciplined approach to maintaining financial integrity makes us a partner clients can rely on, providing stability in times of uncertainty.

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A smart partner offers solutions, not just security.

Our expert teams are dedicated to serving our clients as proactive partners, who can look at their business insightfully and holistically to uncover new opportunities. Our deep technical knowledge is combined with commercial sensibility to deliver both standardized and innovative, customized solutions for client needs.

Partnership begins with a conversation.

Click the Partner With Us button to find the right contact for your business anywhere in the world.

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PartnerRe combines a striking balance of technical expertise and strong personal relationships to develop solutions that fuel our clients’ success.

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Stay up to date on our earnings results, executive appointments, events around the globe and other PartnerRe news.

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We are always looking for bright, proactive people with expert knowledge, skills and integrity to join our global team.

Financial Strength

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*Applies to Partner Reinsurance Company Ltd. and Partner Reinsurance Company of the U.S.

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Business and finance news from Guardian US, The Guardian, business sign.#Business #sign

Trump attacks countries ‘cheating’ America at Apec summit

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Mark Zuckerberg says extent of opioid crisis was biggest surprise of US tour

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Monocle: you’ve seen the magazine – now buy the apartment

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Ex-Facebook president Sean Parker: site made to exploit human ‘vulnerability’

Uber loses landmark ruling in UK employment rights case

Are the Murdochs at war over the future of their media empire?

‘Some kids are not orphans because of this’: how unions are keeping workers safe

Bids are in for Amazon’s HQ2. Now the contest begins – but will it be worth it?

From Harvey Weinstein to Shakira, the celebrities with offshore interests

The seven Republican super-donors who keep money in tax havens

The wealthy men in Trump’s inner circle with links to tax havens

Trump commerce secretary’s business links with Putin family laid out in leaked files

Coal-fired plant shifted $1bn offshore while pocketing $117m from Australian taxpayers

Ferrari on course for €1bn annual profit as supercar demand rises

Australian stock market sustains highest point since global financial crisis

Fox News shows broke UK TV impartiality rules, Ofcom finds

More around the world

Generation rent: why I’ll never live in a penthouse free of mice

The desperate inequality behind global tax dodging

‘I heard the N-word in a board meeting’: readers on race and power in the UK

How can companies cut the UK’s class pay gap?

‘Nice skirt, it would look better on my bedroom floor’ – your sexual harassment stories





Home, PartnerRe, business sign.#Business #sign

business sign

Business sign Business sign

A true partner is focused on your goals. First.

As a privately-owned, pure-play reinsurer, PartnerRe gives each client our undivided focus. We have the scale and expertise to meet our clients’ needs across virtually all markets, risks, business lines and products, while we remain small enough to be adaptive and responsive.

Business sign Business sign

A committed partner listens and builds trust.

Relationships are central to our business. We hold open, honest conversations with our clients to ensure that we understand their challenges. Our goal is to build strong, enduring relationships based on a deep knowledge of our clients’ businesses, so that we can be a more resourceful and relevant risk-discussion partner.

Business sign Business sign

A strong partner is a reliable partner.

PartnerRe’s technical expertise and focus on clients is backed by a strong balance sheet. Our long-respected, disciplined approach to maintaining financial integrity makes us a partner clients can rely on, providing stability in times of uncertainty.

Business sign Business sign

A smart partner offers solutions, not just security.

Our expert teams are dedicated to serving our clients as proactive partners, who can look at their business insightfully and holistically to uncover new opportunities. Our deep technical knowledge is combined with commercial sensibility to deliver both standardized and innovative, customized solutions for client needs.

Partnership begins with a conversation.

Click the Partner With Us button to find the right contact for your business anywhere in the world.

About Us

PartnerRe combines a striking balance of technical expertise and strong personal relationships to develop solutions that fuel our clients’ success.

News & Events

Stay up to date on our earnings results, executive appointments, events around the globe and other PartnerRe news.

Opinions & Research

Our articles and reports alert you to critical changes across economic, technological, regulatory and other relevant environments.

Careers

We are always looking for bright, proactive people with expert knowledge, skills and integrity to join our global team.

Financial Strength

Total Capital (June 30, 2017)

Total Capital June 30, 2017

A.M. Best (May 25, 2017)

A.M. Best May 25, 2017

Standard & Poor’s (March 24, 2017)

Standard & Poor’s March 24, 2017

Moody’s* (August 4, 2015)

Moody’s* August 4, 2015

*Applies to Partner Reinsurance Company Ltd. and Partner Reinsurance Company of the U.S.

Locations

2017. PartnerRe. All rights reserved. User Agreement





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Canada’s Richest People 2018: The Top 25 Richest Canadians

Our 19th annual guide to the richest people in Canada—how much they’re worth, how they made their fortunes, and the companies that got them there

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10 huge Canadian fortunes that started with one small business

Every billionaire started somewhere. Here are some of the most inspiring stories of Rich 100–ranked entrepreneurs who started at the bottom

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How Equitable Bank reshaped its culture for a future of mobile-first finance

This traditional trust company had to rethink its processes—and its culture—in order to rethink its business for a younger, all-digital clientele

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Canada’s Best Jobs: What you need to study to land a great gig

Want a job with the best pay, the most opportunity and the brightest outlook? Here s how to plan a career in some of the country s hottest industries

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How Joanna Griffiths is redefining the intimate apparel market

The CEO and founder of Knixwear created a high-tech bra and underwear brand to solve the unsexy problems facing real women, without sacrificing design

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These leaders of PROFIT 500 companies share their hard-earned wisdom on starting, growing and leading Canada’s Fastest-Growing Companies

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10 ways to actually bring fair tax relief to Canada’s middle class

The Trudeau government’s unpopular reforms for small business won t level the playing field in Canada. But these ones will

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The PROFIT 500: Canada’s Fastest Growing Companies 2017

Meet the winners of Canada’s most prestigious celebration of entrepreneurial achievement

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4 ways volunteering in the community makes your company stronger

Community involvement and volunteerism can create better, happier employees and more effective workplaces. Here’s how

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10 unmistakable signs it’s time to look for a new job

Sticking with the job you have is often a good choice—but inertia can be a career killer, too. Here are the signs of trouble to watch out for

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Canada’s Best MBAs: The Top 10 MBA Schools Ranked by Reputation

We surveyed MBA grads, human resources professionals, recruiters and more to determine the schools whose names open doors

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Here’s why we shouldn’t fear artificial intelligence

Management and behavioural science author Daniel Pink shares an optimistic view about the threats and opportunities posed to labour by A.I.

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How to turn social media engagement into real sales

Social media is great for audience engagement and brand awareness, but it takes a special touch to translate buzz into revenue

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Canada’s Best Managed Companies 2017

What does it take to be one of Canada’s Best Managed Companies? Fearless leadership, a culture of teamwork and relentless innovation

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Best Jobs

Canada’s Best Jobs 2017: The Top 25 Jobs in Canada

What makes a job one of Canada’s Best? Healthy demand for talent, a growing workforce, and a generous salary with room to move up

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For the Running Room, the shift to digital retail is a marathon, not a sprint

John Stanton wanted to make exercise less intimidating. Now, customer-friendly stores are the Running Room’s biggest advantage in a digital world

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Business – definition of business by The Free Dictionary, business sign.#Business #sign

business

These nouns apply to forms of activity that have the objective of supplying products or services for a fee. Business pertains broadly to commercial, financial, and industrial activity, and more narrowly to specific fields or firms engaging in this activity: a company that does business over the internet; went into the software consulting business; owns a dry-cleaning business. Industry entails the production and manufacture of goods or commodities, especially on a large scale: the computer industry. Commerce and trade refer to the exchange and distribution of goods or commodities: laws regulating interstate commerce; involved in the domestic fur trade. Traffic pertains in particular to businesses engaged in the transportation of goods or passengers: renovated the docks to attract shipping traffic. The word may also suggest illegal trade: discovered a brisk traffic in stolen goods.

busi ness

Business

  1. As oxygen is the disintegrating principle of life, working night and day to dissolve, separate, pull apart and dissipate, so there is something in business that continually tends to scatter, destroy and shift possession from this man to that. A million mice nibble eternally at every business venture Elbert Hubbard
  2. Business is like a man rowing a boat upstream. He has no choice; he must go ahead or he will go back Lewis E. Pierson
  3. Business is like oil. It won t mix with anything but business J. Grahame
  4. Business is very much like religion: it is founded on faith William McFee
  5. Business policy flows downhill from the mountain, like water Anon
  6. A business without customers is like a computer without bytes Anon

As the entries that follow show, this concept lends itself to many additional twists.

Playwrights Ernst and Lindley wrote this simile to be spoken by a judge in their 1930 s play Hold Your Tongue.

The first two words are transposed from Computer companies to generalize the comparison.

business

Business is the work of making, buying, and selling goods or services.

When you use business in this sense, don’t say ‘a business’. Don’t say, for example, ‘ We’ve got a business to do ‘. You say ‘We’ve got some business to do’.

You can talk about a particular area of business using the followed by a noun followed by business.

A business is a company, shop, or organization that makes and sells goods or provides a service.





How to Make Your Business Sign Memorable #cash #flow #business

#business sign

#

How to Make Your Business Sign Memorable

If you own a brick-and-mortar store, you need a sign out front. It s how customers find you. It s also the first impression you give the general public about your company. Needless to say, making your sign memorable is important. Most businesses make the mistake of designing a sign that s understated or too elegant, they try to blend into their environment, include too much information on the sign, they cheap out on the materials, or they place the sign too high off the ground. The idea is to get people to remember you, not to make it hard to figure out what you do (or that you exist).

Quality is important. It s probably the most important factor in your sign. A cheap sign can be spotted a mile away. If you know you don t have a good sense for quality, ask a friend or business partner for help. In general, you should buy the most expensive sign your company can afford. Buy good materials that stand up to UV light, harsh winds, torrential downpours, ice and snow, and any other extreme weather common to your area.

If you want to make your brand memorable, you have to be a little outrageous audacious even. No one remembers a sign that blends into the background. People remember signs that stick out like a sore thumb. For example, if your business is in a wooded area, consider using colors that contrast, even outright clash, with the scenery. It s not supposed to fit in. On the contrary, it s supposed to get noticed.

Think about businesses that have over the top signage Hard Rock Cafe. The company has a guitar as its logo. In some areas of the country, their signs are 3D, actually coming out of the building. No one forgets these signs after they see them.

Another example is the Hollywood sign in California. It s not a business sign, but it s very memorable. Why? Because it s dramatic, it s grossly oversized, there s nothing near it to distract you, it s in a strange place, and there s something oddly wrong about it the letters are all sitting at different heights instead of each one being perfectly level with the next one.

Don t make your signs overly complicated. A complex sign isn t always a better sign. You should be able to communicate your message simply, clearly, and unequivocally. Think about the signage that Apple uses. It s logo is simple an apple. To be more exact, it s a blue apple with the words Apple Campus One Infinite Loop. That s it. Everyone recognizes the logo and the sign when they see it and they never forget the brand.

You want your customers to want to do business with you. In general, regardless of the color scheme you use, your customers should be enticed to do business with you (or, at least, be enticed to walk in the door). The most attractive companies from the street are the ones with the cleanest signs. In other words, there s not a lot of clutter on the sign.

A simple sign doesn t try to jam in every possible offering of the company, the phone number, the fax, the company name, logo, tag line, etc. It simply tries to convey the business name and possibly a tag line if it s not clear what the company does from its name.

Robert M. Smyth is an entrepreneur. He loves sharing his tips on small business blogs that he learned while starting his own company.

Published by valentine belonwu





Allnursingschoolscom #critical #care, #np #program, #sane, #school #of #nursing, #have, #interested, #nursing,


#

Interested

Quote from nursek05

Hi, Siri, Thank You Very Welcoming Me To The Forensic Forum. I Am Very Excited About What Your Business Consist Of And Your Experience With An Medical Examiner.

I am self-employed as a medical- legal nurse consultant. Incorporated this year. Doing the externship prepared me for the type of cases normally for my criminal litigations. I was able to see first hand just how forensic medicine is utilized. Rape cases, homicides, etc. I honestly can say I know what to expect and know what should be done prior to being transported to the morgue. It was most informative. I would like to do more work with the local examiner sometimes, but, right now. zero time.

Following a chain of command in some of these cases. you can find where links were broken.

Hello to every body. I’m new to this forum. Like someone else here, ‘m very much interested in forensic nursing. Can anybody tell me the steps on how to be a forensic nurse? Is there a demand for a male nurse? Thanks

Quote from shaider

hello to every body. i’m new to this forum. like someone else here, ‘m very much interested in forensic nursing. can anybody tell me the steps on how to be a forensic nurse? is there a demand for a male nurse? thanks

hello, shaider. great to have you in the forensic nursing forum.

have you checked out the other threads in this forum?

here are some links for education as a forensics nurse:

as for male nurse? do you mean, you are a male and desire nursing as a career? or, you are a male and a nurse and desire forensics as a career.

Quote from siri

hello, shaider. great to have you in the forensic nursing forum.

have you checked out the other threads in this forum?

here are some links for education as a forensics nurse:

as for male nurse? do you mean, you are a male and desire nursing as a career? or, you are a male and a nurse and desire forensics as a career??

yes. i am male and a nurse as well.with a desire to be a forensic nurse.thank you for the informations.

Quote from shaider

Yes. I am male and a nurse as well.With a desire to be a forensic nurse.Thank you for the informations.

I see. Well, I have not noticed a specification for either gender in the field. I don’t think it makes any difference whatsoever.

It is a most interesting field, that’s for certain. You will enjoy it, I think, shaider.


Synovial Fluid Analysis #synovial #fluid #analysis, # #2006 #21st #abnormal #abnormally #activities


#

Synovial Fluid Analysis

Synovial fluid analysis is a group of tests that examine joint (synovial) fluid. The tests help diagnose and treat joint-related problems.

Alternative Names

Joint fluid analysis; Joint fluid aspiration

How the test is performed

A sample of synovial fluid is needed for this test. Synovial fluid is normally a thick, straw-colored liquid found in small amounts in joints, bursae, and tendon sheaths.

After the area is cleaned, the health care provider will insert a sterile needle through the skin and into the joint space. Once in the joint, fluid is drawn through the needle into a sterile syringe.

The fluid sample is sent to the laboratory. The laboratory technician will check the sample’s color and clarity, and then place it under a microscope to check it for red and white blood cells, crystals (in the case of gout), and bacteria. In addition, there may be a chemical analysis, and if infection is a concern, a sample will be cultured to see if any bacteria grow.

How to prepare for the test

Normally, no special preparation is necessary, but contact your health care provider before the test to make sure. Tell your doctor if you are taking blood thinners, as they can affect test results.

How the test will feel

Occasionally, the health care provider will first inject local anesthesia with a small needle, which will sting. The aspiration is done with a larger needle and may also cause some pain. The procedure usually lasts less than one minute.

Why the test is performed

The test can help diagnose the cause of pain or swelling in joints. Removing the fluid can also help relieve joint pain.

This test may be used to diagnose:

  • Gout
  • Infection
  • Other inflammatory joint conditions
  • Joint injury
  • Osteoarthritis

What abnormal results mean

Abnormal joint fluid may look cloudy or abnormally thick.

Blood in the joint fluid may be a sign of injury inside the joint or a body-wide bleeding problem. An excess amount of normal synovial fluid can also be a sign of osteoarthritis.

What the risks are

  • Infection of the joint — unusual but more common with repeated aspirations
  • Bleeding into the joint space

Special considerations

Ice or cold packs may be applied to the joint for 24 to 36 hours after the test to reduce the swelling and joint pain. Depending on the exact problem, you can probably resume your normal activities after the procedure. Talk to your health care provider to determine what activity is most appropriate for you.

References

Knight JA, Kjeldsberg CR. Cerebrospinal, synovial, and serous body fluids. In: McPherson RA, Pincus MR, eds. Henry’s Clinical Diagnosis and Management by Laboratory Methods. 21st ed. Philadelphia, Pa: Saunders Elsevier; 2006:chap 28.

Review Date: 7/10/2009

The information provided herein should not be used during any medical emergency or for the diagnosis or treatment of any medical condition. A licensed physician should be consulted for diagnosis and treatment of any and all medical conditions. Call 911 for all medical emergencies. Links to other sites are provided for information only — they do not constitute endorsements of those other sites. Copyright 2010 A.D.A.M. Inc. as modified by University of California San Francisco. Any duplication or distribution of the information contained herein is strictly prohibited.

Information developed by A.D.A.M. Inc. regarding tests and test results may not directly correspond with information provided by UCSF Medical Center. Please discuss with your doctor any questions or concerns you may have.

Getting Care


Cloud-based digital signage software #cloud #based #digital #signage, #digital #signage, #digital #signage


#

Digital signage

Digital Signage Solutions by Dynamax

What is digitalsignage.Net?

A cloud based digital signage system that allow users to deliver vibrant media and realtime information.

From a single screen to large volume networks, all can be controlled from one central location.

A low cost hosted solution that grows as you grow. Full solution or software only,

digitalsignage.NET is for you.

Who uses digitalsignage.Net?

digitalsignage.NET is designed to be flexible for use in multiple Sectors.

Education, Corporate, Retail, Transport, Healthcare, Hospitality and Entertainment venues all benefit from a digitalsignage.NET solution.

A message board in a school, to a large department store in a shopping mall, digitalsignage.NET has you covered.

Why choose digitalsignage.NET?

  • Simple to use – add, schedule and publish your message on your screens within minutes.
  • Amazon Hosted Web Services – provide security, auto scaling and high reliability.
  • Cost Effective -Spread the cost monthly or annually and receive free updates and free email support.

What is digitalsignage.Net

What is it?

digitalsignage.NET is a communications solution that can be used in any location that is visited by people.

Create a digital signage solution that bring your establishment a solid ROI by informing, entertaining or increasing sales.

Cloud based, hosted on Amazon Servers, digitalsignage.NET can provide a focal point for all your messages. Our web based browser and easy to use drag and drop interface, provide a simplistic, yet feature rich user experience, that requires little to no training.

Why use digitalsignage.Net?

Why use it?

  • Affordable digital signage
  • Simple to use with powerful features
  • Wide range of media formats supported
  • Scalable to grow with you
  • Flexible screen layout designer
  • Excellent customer support
  • Reliable with 99.99% uptime
  • Secure HTTPS encryption

Who uses digital signage

Education

Educational institutions must adapt their choice of technology to their students’ shift in communications preferences.

With extensive experience in delivering digital signage services to colleges and students unions across the UK, we can help you quench your students’ thirst for digital while supporting the goals of your establishment: informing students and staff in a time and cost- efficient manner.


  • Corporate Communications

    Strategic communications help a business achieve its goals.

    Organisations throughout the UK are using digitalsignage.NET to promote themselves and display eye-catching company presentations on screens in reception areas, meeting rooms, dining areas or hallways.

    Digital signage allows employees to present their department, display their achievements and show messages.

  • Waiting rooms, hallways and dining areas are ideal locations for communicating to your patients about health related matters.

    Make use of the time they spend here by employing digital information displays powered by digitalsignage.NET to improve service, enhance patient satisfaction and increase retention rates.

    Our digital signage software enables you to cascade messages quickly across different estates by scheduling and displaying them on your screens.

  • Communication is key in making people feel welcomed and at home in your hotel or restaurant. digitalsignage.NET allows you to deliver a vast array of information in a variety of formats when and where this matters the most.

    From menus, photos of your rooms, social media feeds and live videos digital media signage can strengthen your brand, decrease perceived wait time and increase sales with minimum effort from your side.

  • Throughout the years, Dynamax has helped numerous government offices including the Police and Prisons Services to deliver targeted, timely communications to the public.

    digitalsignage.NET, our cloud- based digital signage software, allows public institutions to disseminate information straight from their offices, with minimum costs and effort.

  • Digital signage has a profound impact on the retail shopping experience, enabling customers to make more informed decisions and helping retailers to make their stores more attractive.

    Inform customers about the latest products or sales straight from your web browser by uploading, scheduling and updating content in digitalsignage.NET.

    Add social media feeds and other online material to your signage system and take your cross-channel strategy to the next level.

    Education

  • Digital signage software solutions #digital #signage,narrowcasting,captive #indoor #media,retail-tv,broadcast #signage,media #signage,display #monitors,indoor #television,closed


    #

    SignageStudio Pro

    SignageStudio Pro is a Digital Signage presentation builder that`s 100% FREE and cross OS

    Powerful presentation builder

    The SignageStudio Pro is 100% FREE, cross OS presentation builder like no other, it is at the core the Digital Signage platform. It is where you will spend most of your time building, configuring, controlling and maintaining your complete digital signage platform. And because the SignageStudio plays such a vital role in the success of your final product, we felt we had to deliver an amazing platform which can deliver ease of use without compromising functionality; and that s exactly what we did. Using the Studio application you can create any number of campaigns. The campaign unify a set of timelines which together construct your final display output. Below are some of the key features that are part of the Studio.

    Campaign

    The campaign is a global configuration which holds your complete digital signage setup. Having the ability to configure multiple campaigns allows you to easily switch your signage players from one configuration to another.

    Timeline

    A timeline is a visual representation of the sequential play list order of your media resources. A collection of all your timelines make up the final output of your digital signage presentation.

    Stations

    The Station manager empowers you to remotely control all of the Signage Players. You can reboot, play, stop, update software, get statistics and more. All this from within the comfort of the SignageStudio station manager.

    Screen division (zones)

    Screen division divide the screen into separate areas (AKA Zones). Areas are assigned a channel number in which you can run independent content. Included in our software is a powerful screen division WYSIWYG editor.

    Sequencing

    The sequencer is essentially a simple and effective way to serially set the play list order of all the timelines. This is done using simple drag and drop operation.

    Scheduler

    Set your timelines to play at any day and anytime. Use the schedular to set the exact start and stop times. A graphical interface is used to get a summery of all future playlists and easily resolve conflicts.

    Advertising engine

    Build your own Advertising network, provide to your customer proof of play, visual analytics and more. Each customer can be managed through the sub-account manager.

    Resources

    Resources include any media content which loads onto your digital SignagePlayer. These include video, sound, signage components and scenes. Also provided are social network portals that retrieve shared files. These portals include social networks as well as our own built in digital signage social network.

    Components

    The components include many valuable tools that you can use to enrich your signage presentation. These include RSS News, Stock tickers, RSS Weather, RSS Video Podcasts, HTML component, TV Tuner / Capture card, clocks and more. Components can be used directly on the timeline or within a designer scene.

    Scene Editor

    The Scene Editor is a canvas where you can mix multiple components and resources. You assign a Scene to one or more screen divisions (also known as zones). The Scene editor is a fully customizable widget editor with built in animation, effects and control of the X / Y coordinates of all the items it holds.

    CSS

    Set the color and font scheme that s right for you. With our flexible CSS controls you can set the SignageStudio to match your style and preference.

    Catalog

    A powerful tool that allows you to easily display unlimited number with a common format. The items can be viewed inside any number of catalog
    sub-players which include carousals, book flipping, 3D floaters and more.

    Multi Language

    Select the language of your choice. Both Studio and SignagePlayer applications are multi lingual. Enterprise members can present the application in multiple languages to attract a greater customer base.

    Active Digital Signage components

    With active digital signage components your SignagePlayer is energized with dynamic live content. Instead of just running static videos and images, you can integrate Live TV, RSS, Weather, Facebook, QR, Twitter, Kiosk builder, Stocks, YouTube and dozens of other cool, live, relevant content that is sure to bring your screens to life.

    You can even develop your own custom Digital Signage component using our software development kit (SDK).

    What’s your industry?

    Open source

    Dashboard

    live examples, see it in action

    product pricing

    customers


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    ECHO Business Portal – Sign On #best #business #to #start

    #business portal

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    ECHO Business Portal – Sign On #at #home #business #ideas

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    ECHO Business Portal – Sign On #small #business #investment

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    ECHO Business Portal – Sign On #small #business #administration

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    ECHO Business Portal – Sign On #online #businesses

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    How to Make Your Business Sign Memorable #start #online #business

    #business sign

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    How to Make Your Business Sign Memorable

    If you own a brick-and-mortar store, you need a sign out front. It s how customers find you. It s also the first impression you give the general public about your company. Needless to say, making your sign memorable is important. Most businesses make the mistake of designing a sign that s understated or too elegant, they try to blend into their environment, include too much information on the sign, they cheap out on the materials, or they place the sign too high off the ground. The idea is to get people to remember you, not to make it hard to figure out what you do (or that you exist).

    Quality is important. It s probably the most important factor in your sign. A cheap sign can be spotted a mile away. If you know you don t have a good sense for quality, ask a friend or business partner for help. In general, you should buy the most expensive sign your company can afford. Buy good materials that stand up to UV light, harsh winds, torrential downpours, ice and snow, and any other extreme weather common to your area.

    If you want to make your brand memorable, you have to be a little outrageous audacious even. No one remembers a sign that blends into the background. People remember signs that stick out like a sore thumb. For example, if your business is in a wooded area, consider using colors that contrast, even outright clash, with the scenery. It s not supposed to fit in. On the contrary, it s supposed to get noticed.

    Think about businesses that have over the top signage Hard Rock Cafe. The company has a guitar as its logo. In some areas of the country, their signs are 3D, actually coming out of the building. No one forgets these signs after they see them.

    Another example is the Hollywood sign in California. It s not a business sign, but it s very memorable. Why? Because it s dramatic, it s grossly oversized, there s nothing near it to distract you, it s in a strange place, and there s something oddly wrong about it the letters are all sitting at different heights instead of each one being perfectly level with the next one.

    Don t make your signs overly complicated. A complex sign isn t always a better sign. You should be able to communicate your message simply, clearly, and unequivocally. Think about the signage that Apple uses. It s logo is simple an apple. To be more exact, it s a blue apple with the words Apple Campus One Infinite Loop. That s it. Everyone recognizes the logo and the sign when they see it and they never forget the brand.

    You want your customers to want to do business with you. In general, regardless of the color scheme you use, your customers should be enticed to do business with you (or, at least, be enticed to walk in the door). The most attractive companies from the street are the ones with the cleanest signs. In other words, there s not a lot of clutter on the sign.

    A simple sign doesn t try to jam in every possible offering of the company, the phone number, the fax, the company name, logo, tag line, etc. It simply tries to convey the business name and possibly a tag line if it s not clear what the company does from its name.

    Robert M. Smyth is an entrepreneur. He loves sharing his tips on small business blogs that he learned while starting his own company.

    Published by valentine belonwu





    ECHO Business Portal – Sign On #free #online #business

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